“New range will deliver higher profitability over vehicle’s life cycle, leading to real productivity improvements through best-in-class fuel efficiency, good driver comfort, better drivability and higher up-time”
Eicher launched the future of Indian trucking with the introduction of its “Pro series” at the 12th Auto Expo. The new trucks will meet the needs of the emerging mid-premium market segment, which demands vehicles of higher power and durability, greater comfort and value-added enhanced features at economical cost. In addition it will continue to address the mass-market segment, which demands trucks with value features at low cost of ownership.
Speaking at the launch, Siddhartha Lal, MD and CEO Eicher Motors, said, “The next generation of Eicher trucks and buses aims to continuously improve transportation efficiency in India and the developing markets via relevant modernisation, thereby reducing logistics costs for goods and people leading to economic growth and productivity.”
The Pro range has been developed and manufactured as a result of the synergistic working between the Volvo Group and Eicher Motors Ltd. With the launch, the Eicher brand enters a new phase of growth and consolidation in the commercial vehicle market.
The Eicher Pro series has been designed to meet the needs of most market segments across haulage, distribution, construction, industrial loads, courier and perishables.
Philippe Divry, Senior Vice President, Trucks Joint Venture India said, “Volvo Group has global expertise in understanding the needs of truck customers and we have been working with the VECV teams for more than five years now to develop new solutions for India. In the Indian CV industry, fuel-efficiency is a major cost driver, and in this area, the Volvo Group’s technology and Eicher’s competence in frugal engineering have been very complementary. The new Pro series of trucks and buses will retain and even increase the well-known Eicher leadership in this domain.”
The mammoth product development initiative for the entire Pro series range from 5-49 tonne gross vehicle weight involved an investment of 3 million hours of engineering effort, 7.7 million kms of testing and 50,000 hours of engine development. “The new range will deliver higher profitability over vehicle’s life cycle, leading to real productivity improvements through best-in-class fuel efficiency, good driver comfort, better drivability and higher up-time,” the company said issuing a statement.
Vinod Aggarwal, CEO, VE Commercial Vehicles, added, “We will strive to produce the most technologically advanced, fuel efficient and safe products for our chosen markets, and provide superior up-time and best-in-class after-sales support to our customers. The Pro range ensures a level of quality and innovation that will continue to set standards in the commercial transportation industry in India and the developing world.”