“With the launch of these trucks BharatBenz is now present in all major trucking segments as promised 2 years ago,” says Marc Llistosella, Managing Director and CEO, DICV
Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the 100 per cent wholly-owned subsidiary of the world’s leading truck manufacturer Daimler AG, recently launched four new BharatBenz models of commercial vehicles in the Indian market. The models include three tractor models — 4023TT, 4028TT and 4928TT — and one construction mining model 3128CM. The company has sold 7,500 trucks since launch, and now has 17 models on Indian roads.
With the launch of the first 3 heavy-duty models in September 2012 (2523R, 2523C and 3123C) BharatBenz began its offering of a range of trucks. Subsequently, BharatBenz launched its range of medium-duty trucks in February 2013. It also launched its range of Made-in-India trucks for export under the FUSO brand in May 2013. During 2013, two more heavy-duty trucks (2528 and 3128) were also launched. While other variants are to be launched, this launch of tractor models enhances the BharatBenz’s range to cover segments from 9 – 49 tonnes GVW.
According to Marc Llistosella, Managing Director and CEO, DICV, “The trucking industry in India is experiencing a tough phase. Under such circumstances, customers critically examine the offerings by manufacturers. BharatBenz trucks with their superior all-round performance and TCO benefit therefore enjoy a much greater advantage. With the launch of these trucks BharatBenz is now present in all major trucking segments as promised 2 years ago. The complete experience that the BharatBenz range provides has also triggered a substantial transformation in Indian trucking.” V R V Sriprasad, Vice-President, Marketing, Sales and Aftersales, DICV said, “Tractor-trailers are at the very top of the value-chain in trucking. Hauling heavy goods over long distances, the qualitative aspects that BharatBenz provides in terms of efficiency, reliability, economy and overall TCO benefits become most important and imperative. With all the promised parameters established, the tractor-trailer operators would benefit most with BharatBenz. The construction-mining truck on the other hand will provide a very important aspect of reliability considering the conditions in which these trucks will be operated, demand continuous use under tortuous conditions.” 
NetworkSince the launch of the first BharatBenz dealership in Chennai in August 2012, BharatBenz has established a network of 75 outlets in line with its plans to cover more than a 100 locations by early 2015.
Finance armBharatBenz Financial (BBF), a captive financing subsidiary of Daimler offers financing and insurance solution for BharatBenz customers at all dealerships.
• 7,500 trucks sold since launch• 3 tractor models – 4023TT, 4028TT and 4928TT• 1 construction-mining model – 3128CM• New products to be launched in 2014/15• Established network of 75 state-of-the-art facilities