Smart application to empower Mahindra customers to digitally build knowledge 24×7 about the performance and location of their mobility products and tractors

Mahindra & Mahindra announced the launch of Mahindra DiGiSENSE, a technology solution that connects Mahindra vehicles, tractors, trucks and construction equipment to the Cloud, opening up a whole new dimension to the experience of vehicle ownership.

DiGiSENSE which is digitally enabled sensing, will be available across Mahindra’s breadth of mobility products from commercial and passenger vehicles to tractors and construction equipment. The new platform has been conceived, developed and manufactured in India in collaboration with Tech Mahindra, Bosch and Vodafone.

DiGiSENSE empowers owners, fleet operators, drivers, dealers and service teams to access vital information about their vehicles, trucks, tractors or construction equipment on a real time basis from the driver’s seat and afar.

DiGiSENSE will empower customers to digitally build knowledge 24X7 about the performance and location of their vehicles. Drivers can contact emergency breakdown services or pull up a route planner at the touch of a button, fleet owners and dealers can track the location of their vehicles in real time, while remote diagnostics and reports allow service teams to monitor the vehicle’s health and productivity parameters, on a real time basis.

Speaking at the launch, Dr. Pawan Goenka, Executive Director, Mahindra & Mahindra said, “At Mahindra we regularly challenge conventional thinking and create disruptions and the launch of DiGiSENSE1.0 is one such effort to adopt technology to develop new ecosystems. It is the first of its kind technology platform which is multi application and multi product enabled. From providing real time data, to tracking performance and productivity of the vehicles, DiGiSENSE will enable customers to control their businesses.”

Rajan Wadhera, President and Chief Executive – Truck, Power Train Division and Head – MRV, Mahindra & Mahindra said, “We have built in several features into DiGiSENSE and will further integrate other features in the future versions. We are sure this will revolutionise the way our customers will interact with their Mahindra vehicles and will empower them to maximise their efficiencies and effectiveness.”

DiGiSENSE will initially be available in the Jeeto and Imperio in the small commercial vehicles space; the Arjun Novo in the tractor space; the Mahindra Blazo in the heavy commercial vehicles space; and the Earthmaster in the construction equipment space.

Available as a subscription-based service at an affordable price, DiGiSENSE will eventually be available across the entire line-up of Mahindra’s vehicles.

Salient features of DiGiSENSE

• One solution with multitude of applications: In DiGiSENSE Mahindra has created a unified, cloud-based technology platform for its entire mobility sector. The same platform is customised to suit different applications and different sets of customers, while providing a seamless and unified Mahindra experience. A customer owning different Mahindra vehicles will still have the same user experience with individual and unique customisations.

• Ecosystem orchestration: Mahindra will be the first Indian OEM to have created an ecosystem of technology partners like cloud service provider, map provider, telecom network provider, hardware manufacturer and other third parties.

• Keeping pace with the times: “DiGiSENSE” is an open-architecture platform that will be upgraded on a periodic basis.

• Seamless feature upgrades: Customers will constantly be upgraded to the latest versions of DiGiSENSE over the cloud without ever needing to step into a showroom or dealership, similar to software upgrades on mobile phones.

• Redefining service paradigms: With DiGiSENSE, Mahindra will be taking the next step towards redefining service paradigms the digital way. It’s an attempt to get closer to the customer by offering value added services directly, “then & there”, and enhancing the overall customer experience.n

Key applications of DiGiSENSE:

• Route planning and delivery tracking

• Vehicle utilisation reports

• Trip optimisation

• Alerts and machine hour operations

• Geo fencing.