After-sales support creates value proposition

Caterpillar has been active in India since the 1930s. Today, together with dealers, they employ more than 10,000 people. Caterpillar India’s presence includes state-of-the-art manufacturing facilities, high-tech research and development, as well as numerous global support organisations. Caterpillar employees, dealers and facilities are located at hundreds of locations to serve and support customers and respond quickly to their needs. Ramesh Tipirneni, Country Manager, Caterpillar India talks about the after-sales support effect and Cat Connect – a marketing framework that simplifies how technology increases safety, efficiency.

Cat: building Indian roads
Caterpillar has a significant presence in the Indian road building equipment market. Caterpillar offers a wide range of road building equipment to meet customer’s needs. Commenting on the recent status of road building equipment market in India, Ramesh Tipirneni said, “The government’s focus on building new roads and upkeep of the existing road network will stimulate demand for different kinds of equipment.”

Whether it is in the Golden Quadrilateral or the national road corridors, Cat machines are deployed at every stage of the road construction from embankment to road finishing. Caterpillar offers motor graders, excavators to carry out applications from small road construction and site development through to larger expressway construction up to demanding mining haul road construction and maintenance works. “Customers look to our equipment for its quality, reliability, productivity and efficiency. But it is the after-sales support and service provided by Caterpillar dealers that create the value proposition associated with Caterpillar products,” Ramesh Tipirneni said while talking on the advantages of Caterpillar road building equipment.

Cat Connect
When it comes to operating and managing equipment and production, technology is playing a bigger role than ever. While customers understand the benefits technology can deliver, selecting the appropriate products and reporting tools can be challenging.

Cat machines are equipped with advanced technology that transforms project implementation practices. Whether customers want to know exactly where their machines are or maximise machine health and utilisation.

Ramesh Tipirneni says, “To meet the customers growing demand, Caterpillar has introduced Cat Connect – a marketing framework that simplifies and clarifies how technology can increase safety, efficiency and profitability. With Cat Connect it is easier to navigate our range of technological capabilities so customers can save money, increase productivity and improve safety. Customers can get in on any level, experiment and change or grow as needed.”

Some of the benefits of adoption of technology for road building are:
• Improved accuracy in grading.
• Cat Connect grade technologies allow operators to grade to specific design and tolerance efficiently.
• Decrease in labour costs.
• Survey staking or set-out time is reduced as the design parameters are uploaded on to in-cab display control box, making the objective to achieve a specific design level or road camber slope even easier.
• Minimise rework significantly.
• Improves operator performance: Grade control system give inexperienced operators an in-cab guidance display system which guides the operator to be more efficient and more accurate on the jobsite.
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With Cat Connect it is easier to navigate our range of technological capabilities so customers can save money, increase productivity and improve safety.

Ramesh Tipirneni, Country Manager, Caterpillar India