“While we expect that the year will end with lower volumes than the last fiscal, we are confident that we will perform better than industry in our chosen segments,” says R N Rao, Director Marketing, AMW Motors
Market outlookIndia is witnessing increase in penetration of the ready mix concrete in the growing infrastructure industry. However, the current economic and policy scenario is not conducive to a revival in demand. Talking on the current market status, R N Rao, Director Marketing, AMW Motors said, “Infrastructure spending is weak, mining has yet to pick up and environmental clearances for projects are not forthcoming at the pace that is required. We are not expecting any major change till a new government is in place and an agenda for growth is outlined.”
StrategiesHighlighting AMW’s strategies in place to deal with the given situation, Mr Rao said, “AMW has always focused on customising products within its broad product portfolio and will continue to address niche areas that will give our customers better productivity and increased return on investment. Our strength has been the repeat sales that come from happy customers and their recommendations for AMW to potential buyers.”
TargetsAMW expects that the current fiscal will end with lower volumes than the last fiscal. However, Mr Rao, said, “We are confident that we will perform better than industry in our chosen segments.”
Budget expectationsMr Rao expects a policy that will stimulate growth and concentrate on rapid revival of the sluggish economy. “Policy review on mining, power, construction and other infrastructure sectors is also called for. The government must also increase spending on infrastructure and encourage private sector partnerships in large projects,” he projects.
Product rangeAMW offers trucks ranging from 16 to 49 tonnes and has pioneered several segments in the Indian CV market. The AMW 49 tonnes model was India’s largest tractor-trailer at launch. In addition, AMW also established itself in the Indian CV market with its range of tippers.
Latest productsAMW has launched some exciting products at EXCON 2013. According to Mr Rao, the 3118 TM transit mixer with drum capacities going up to 10 cubic metres as well as variants in its 25-tonne offerings for several standard and customised applications. “Our haulage vehicles in 31-tonne capacity have also received positive feedback from customers,” he informs.
Features of 3118 TM“The 3118 TM guarantees the lowest transportation cost per cubic metres and maximises earning potential for our customer and can be fitted with transit mixer drums with capacity up to 10 cubic metres. In addition it is ideally suited for longer lead distances with better speed and fuel efficiency,” Mr Rao says.
The new transit mixer is powered by the reliable and fuel efficient 180-hp engine. It has a special CED coating to avoid corrosion from harsh operating environments and the chassis is made of heavy duty frame with 7+7 mm double flitch.
The new product is fitted with AMW’s proven bogie suspension for carrying heavier loads in any type of road conditions and reduced maintenance cost and provides best in class cabin comfort.
NetworkAMW has a widespread and growing dealer and service network across India with 123 dealerships and over 1,500 touch points. This network includes sales and service centres, authorised service outlets, mobile vans, workshops and a 24X7 helpline called ‘AMW Seva’ which ensures a rapid response to customer needs.
Manufacturing facilitiesAMW’s fully integrated manufacturing facility in Bhuj, Gujarat, has a planned capacity of 50,000 commercial vehicles per annum. The facilities include a fully integrated assembly line, contemporary cab and paint shops and world class testing facilities. AMW’s 200-seat research centre focuses on research and development of new products and technologies that impact performance characteristics, safety, environment and comfort.
3118 TM features• Guarantees lowest transportation cost per cubic metres and highest possible earnings • Best suited for longer lead distances with high speed• Can be fitted with transit mixer drums with capacity of 8 to 10 cu. m.