CASE expands footprint in Central India with new 3S dealership in Raipur

CASE Construction Equipment has created a new 3S dealership in Raipur, Chhattisgarh, to provide regional sales, service, and spares to address expanding infrastructure and industrial demands.

CASE Construction Equipment, a brand of CNH, has strengthened its commitment to customer-centric solutions by opening a new integrated dealership in Raipur, Chhattisgarh.  Asrial Dhanlaxmi Machinery India operates this contemporary 3S plant, which combines sales, service, and spare parts under one roof.

On the occasion, Carlo Oliva, Head – Network Development APAC, Construction Equipment segment, states, “As a global brand, CASE is focused on creating a future-ready network that supports sustainable growth and delivers excellence across every market we operate in. The new dealership is not just an expansion — it reflects our long-term vision of integrating global capabilities with local expertise. By strengthening our presence in central India, we aim to empower customers with cutting-edge technology, reliable support, and seamless access to our international standards of service.”

Speaking at the launch, Shalabh Chaturvedi, Managing Director – CASE Construction Equipment, India & SAARC, says, “The Raipur dealership marks a strategic move by CASE to tap into one of India’s fastest-growing industrial and commercial clusters — a region firmly linked to the nation’s infrastructure growth story. With the city emerging as a hub for infrastructure development across sectors like roads, mining, real estate, and industry, there is a sustained demand for high-performance construction equipment. This facility brings our best-in-class products and service support closer to our customers, enabling faster response, better reach, and deeper alignment with regional and national development priorities.”

The new facility includes a fully equipped workshop staffed by highly qualified service engineers and technical advisers.  It is well-positioned to provide timely and effective assistance in Raipur and in the surrounding districts of Bastar, Mahasamund, and Rajnandgaon. Customers will also benefit from various financing options, competitive exchange programs, and dedicated maintenance and uptime support.

The dealership will provide the whole CASE product line, which includes backhoe loaders, vibratory compactors, excavators, skid steer loaders, motor graders, and dozers.  With seasoned leadership and a strong understanding of local operating conditions, the new facility is well-positioned to satisfy the changing needs of contractors and operators throughout the region.

CASE has been operating in India since 1989 and is known for its leadership in the Vibratory Compactor and Backhoe Loader markets.  Its machines, manufactured at a modern plant in Pithampur, Madhya Pradesh, are exported to more than 100 nations throughout the world.

For more information, visit: https://www.casece.com/en/india