Embracing digitalisation in the construction industry, MYCRANE swiftly became a catalyst for change in India. Its platform, offering unparalleled access to hundreds of rental providers and thousands of cranes, resonated deeply with clients seeking productivity, safety, and sustainability.

Can you describe the initial challenges and successes MYCRANE faced when entering the Indian market?
Entering the Indian market, MYCRANE faced the challenge of encouraging companies to change their traditional methods of sourcing lifting equipment. MYCRANE has created something that has never been done before, MYCRANE’s task was to persuade people to adopt a more efficient approach. Once MYCRANE goes to the market and explains the platform’s benefits, potential clients quickly understand how our technology helps them with the crane procurement process.

In less than a year, we have registered many of India’s biggest industrial companies as customers. Via the free-to-use platform, MYCRANE’s Indian clients have access to hundreds of rental providers and thousands of cranes. Recent supplier registrations include Tiong Woon, one of Asia’s largest heavy lift equipment owners, and Sanghvi Movers Limited – one of the biggest crane companies in the world.

India is one of the most receptive markets for our vision to digitalise the construction industry and help clients work more productively, safely and sustainably.

What differentiates MYCRANE from traditional crane rental services in India?
MYCRANE developed the world’s first global platform for online crane rental, a new concept that fundamentally changes the rental process and helps our users achieve the benefits of digitalisation. After completing a simple and free registration, clients can quickly and easily find lifting equipment using the MYCRANE platform, saving time and money as they do so.

The platform encourages transparency and provides more choices for the client. Our customer feedback is overwhelmingly positive, as typified by the comments provided by Mr Amit Khurana, a registered client of KEC International. He mentioned that they had been using MYCRANE for about a year and expressed appreciation for its innovation. He highlighted the convenience of posting requirements in one central location rather than contacting multiple equipment providers individually. According to him, MYCRANE enables them to receive various quotes in a standardised format containing all necessary information. This, he added, enhances efficiency and optimises their business processes.

With over 300 rental providers and thousands of cranes available, how does MYCRANE manage and maintain its extensive supplier network?
The platform continuously updates new supplier registrations and fleet changes, ensuring users always have access to the latest information.

Our India operation has a very strong team, which has recently been expanded due to our success in the market. One of our latest appointments was that of Mumbai-based Ashishkumar Tiwari to the role of sales director in India.

Ashish has two decades of professional experience in India, working closely with the construction industry and engineering, procurement, and construction (EPC) clients. His career highlights include holding the post of senior manager of plant and machinery for Reliance Industries Limited, India’s largest public company.

MYCRANE India is supported by our head office operation based in Dubai, United Arab Emirates.

How does MYCRANE ensure the safety and compliance of the cranes rented through its platform?
MYCRANE encourages users to adopt more sustainable practices to remain competitive by providing a transparent playing field.

Our stringent supplier registration process ensures that all cranes listed on the platform meet local and international safety and environmental standards and hold necessary certifications.

Because MYCRANE digitises the entire rental process, the need for paper-based documentation is greatly reduced at every stage. This helps cut paper waste and promotes digital record-keeping.

MYCRANE also helps optimise the utilisation of cranes by matching demand with the nearest available equipment. This introduces the possibility of reducing unnecessary transport of cranes, lowering fuel consumption and emissions.

For more information, visit: https://my-crane.com/