A promising product design can only be made with the better raw material and great machinery, for that you need good procurement practices.
  Crinto is a brand of Asian National Group. Crinto offers material handling equipment (MHE) to cater construction cum manufacturing or warehousing needs. It has a range of high quality products like hydraulic pallet truck, hydraulic stacker, drum lifter, scissor lifter, and hydraulic lifts. Asian Cranes provides solutions for EOT cranes, goliath cranes, jib cranes, electric wire rope hoists.

Why Asian Cranes & Elevators?
Speaking about what made Asian Cranes a stand out from the competition, Rattandeep Singh Sohal, CEO, Asian Cranes & Elevators explains, “Betting on high quality products, Crinto manufactures products with superior quality, heavy duty, robust design with durability, which enable customers to rely on us for their material handling needs.”

He further observed that the Indian industry is struggling with poor products basically from China especially in the area of lifting weight capacity. “We are getting referral business from our satisfied clients, and that keeps us moving,” he adds.

Product innovation
Singh also shared his views on the innovations that are taking place in the world of cranes and elevators. He said, “Industry is getting aware to the use and benefit of MHE for the cost effectiveness in their business.” Speaking about innovations and Asian Cranes, Singh said, “We emphasis on our products to be of superior quality and latest designs to match the ultimate requirement of customer.” According to Singh, “Automation is need of today’s industry and we are designing our products accordingly.”

Procurement practices
When asked about procurement, Singh said, “A promising product design can only be made with the better raw material and great machinery, for that you need good procurement practices.” Singh concluded by saying, “Procurement team need to focus on every aspect of it like vendor, transportation, price, raw material, timely order and deliveries, inspections, etc. It is the key area of any business and adds shape to their brand building.”