Construction equipment manufacturing major Hyundai Construction Equipment India Pvt Ltd (HCEIPL), a subsidiary of Hyundai Construction Equipment (South Korea), announced appointment of Eun Soo Lee as Managing Director with immediate effect. He succeeds J.Y. Kim who will be taking over as the Global Head – Direct Sales & Service and would be operating from head office at Seoul, South Korea.

Eun Soon Lee has handled sales operations for Hyundai Construction Equipment, South Korea and also handled overseas sales operations at Turkey and Russia. India would be his 3rd overseas assignment with enhanced responsibilities as the managing director.

Commenting on the appointment, Eun Soo Lee said, “I am delighted to be in India and take over charge for Hyundai CE business for managing overall operations. The company is well poised for growth and our aim is to achieve leadership position in Indian excavator market. We plan to achieve this goal through our strong and progressive partnership at all levels across the value chain and by offering quality and technologically advanced products to our customers.”

He further added, “My focus will remain on managing the resources required to accelerate and execute our strategy in this high potential and growing construction equipment market. We’ll also focus on targeting some of the key regional pockets including newer applications thereby expanding Hyundai’s reach across India through our wide ranging offerings from 8-tonne to 120-tonne class excavators. I would try to be a good facilitator and enabler to create right environment for all the team members so that we can work as a team to achieve our objectives.”

Talking about Hyundai India operations, he said,” My priorities would be strengthening brand position of Hyundai in India by offering quality product, responsive customer support and use of technology for knowledge sharing and collecting customer feedback.”