JK Cement unveils new corporate brand identity

The new corporate brand identity is in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust.

Celebrating the surging success and paying tribute to the tremendous contribution of former Managing Director, Late Shri Yadupati Singhania, JK Cement Ltd has launched a contemporary and forward-looking corporate brand identity that is in sync with the changing times while strongly reflecting the company’s core values and a rich legacy of trust. The brand-new avatar of JKCement was officially unveiled at a special virtual event by Dr. Raghavpat Singhania, Managing Director, Madhavkrishna Singhania, Dy. MD and CEO, and AK Saraogi, Dy. MD and CFO, JK Cement Ltd.

“Our new corporate identity is inspired by Shri Yadupati Singhaniaji’s vision, values and legacy. It is his vision that has propelled JKCement towards continuous growth and has made us an integral part of India’s growth story. Furthermore, at JKCement we have been on a journey of transformation that reflects in our focus on developing people, building strong brands, creating value for all stakeholders, diversification and digitisation. We wanted to introduce a new logo that commemorates Yadupatiji’s memory and also represents our organisation’s vision for the future,” said Dr. Singhania.

Continuing on the growth map, the company has expanded and strengthened its production capacities, having already augmented the installed capacity by 4.2 million tonnes in the past two years, scripting a 40 percent growth.  Owing to the growing demand of the wall putty segment, the company also augmented its production capacity by 3 LTPA at its wall putty unit in Katni, MP, making it the largest manufacturing plant of wall putty in India.

Commenting on the expansion plans, Madhavkrishna Singhania said, “In line with our growth aspirations we have announced the setting up of a green-field integrated grey cement plant with a split grinding unit, having a capacity of 4 MnTPA in Panna, Madhya Pradesh with a total investment of Rs 2,970 crore. This expansion will help us to meet our commitment to serve our customers in the best way possible and improve our footprint in the country. We have also successfully commissioned a new grey cement grinding unit of 0.7 MnTPA at Balasinor, strengthening our foundations in Gujarat. Also, we have retained and strengthened our position of being one of the global leaders in white cement and the largest producer of wall putty worldwide.”