JK Lakshmi Cement has expanded its association with cricketer Rohit Sharma, underscoring their common ideals of strength and quality as he continues to represent the company in upcoming advertisements.

JK Lakshmi Cement (JKLC), one of India’s top cement makers, has extended its successful association with cricket superstar Rohit Sharma as its brand ambassador. This extended partnership highlights the brand’s dedication to quality as well as the common ideals that characterise JKLC and Rohit Sharma.

Rohit Sharma, noted for his leadership and consistent performance on the cricket field, exemplifies the key characteristics of strength, dependability, and excellence that JKLC symbolises. His prior engagement with the brand was a huge success, appealing to both consumers and stakeholders.

Commenting on the renewal, Arun Shukla, President and Director of JK Lakshmi Cement, says, “Rohit Sharma’s exceptional talent and achievements have made him a beloved figure in India and beyond. His association with JK Lakshmi Cement has aided in strengthening our brand’s connection with consumers. We are pleased to continue this journey and look forward to achieving even greater heights together. Rohit’s spirit of soaring ambition mirrors our product’s promise of durability and trustworthiness. Together, we aim to build not just structures but lasting relationships with our customers.”

Commenting on the partnership, Rohit Sharma, exclusively represented by RISE Worldwide, says, “I’m excited to continue my journey with JK Lakshmi Cement. Their commitment to quality and innovation aligns with my approach to life and cricket—always striving for excellence and pushing boundaries. Together, we’ve built an enduring relationship with consumers, and I look forward to what we can achieve in the coming year.”

With this extended agreement, Rohit Sharma will continue to appear in JKLC’s commercials and brand communications around the country and across platforms.  The tagline “India’s Best Performer” has been highly embraced throughout the sales network and among consumers, resulting in higher brand scores and business valuation. The partnership between Rohit Sharma and JK Lakshmi Cement exemplifies their shared principles of excellence, customer attention, collaboration, trust, and honesty. Rohit, as a leader and captain on and off the pitch, embodies resilience and strength, all of which are synonymous with JKLC’s goods. JK Lakshmi Cement is looking forward to another successful year with Rohit Sharma, cementing its position as the market’s leading cement brand.

For more information, visit: https://www.jkcement.com/