Pidilite strengthens its waterproofing portfolio; partners with GCP Applied Technologies

With this partnership, Pidilite will offer GCP’s specialised waterproofing technologies for challenging sites under its brand Dr.Fixit®.

Pidilite Industries Limited, one of the leading manufacturer of adhesives, sealants and construction chemicals, has partnered with GCP Applied Technologies Inc, a global leader in construction products. The aforesaid partnership will further offer high-performance waterproofing solutions for challenging sites that have exposure to high temperature variation and water table, under its brand Dr.Fixit®.

With this association, Pidilite will further strengthen its robust product portfolio by offering specialised waterproofing solutions by GCP.  Pidilite, with its brand Dr. Fixit®, is the pioneer of waterproofing in India. It offers comprehensive waterproofing solutions for all structures including commercial and residential buildings, tunnels, bridges and prominent government buildings.

GCP products are globally renowned for their technology, performance and ease of application, and have many international standard test certifications to their credit. As a part of the partnership, Pidilite’s Dr. Fixit® will offer GCP’s PREPRUFE® – differentiated, fully adhered waterproofing membranes and SILCOR® 1100 – fast and secure liquid waterproofing membranes in the Indian market.

PREPRUFE® is a high performing, pre-applied waterproofing system for critical below grade applications. Water can easily permeate through the seams of a poorly designed or installed membrane and can adversely affect the foundation of building or structure. This is where application of a membrane like PREPRUFE® can prove extremely effective. PREPRUFE® is easy to install and provides a strong protection against migration of water, moisture and gas. It is also UV resistant and delivers great results even in harsh conditions or environment.

SILCOR® 1100 is a structural waterproofing membrane designed for buried application and the protection of concrete structures. SILCOR® 1100 is formulated by using the unique ESSELAC® advanced resin technology that has been used for several prestigious projects across globe. It is economical, fast, easy to apply, seamless, durable, and its unlimited overcoat time reduces wastage and ensures longevity of the structure.

Speaking on this association, Himanshu Kapadia, Chief Business Officer – Construction Chemicals (Large User Business & Services), Pidilite Industries Limited, said “We are delighted to partner with GCP Applied Technologies. Specialised waterproofing solutions for challenging and tough sites is a huge need gap in the Indian market. GCP’s cutting edge products, complemented with Pidilite’s brand strength and market reach have the potential to unlock a huge opportunity in the Indian waterproofing market. We are excited to chart this journey together.”

Mazen El Tabaa, General Manager METAI, GCP Applied Technologies, said, “We are excited to partner with Pidilite. Through this partnership, we aim to leverage Pidilite’s leadership, strong expertise & wide footprint in the waterproofing space to best capitalise the huge opportunity that India as a market has to offer.”

For more details, visit: www.pidilite.com