The way goods are being made, moved and sold is transforming. Technology has exploded consumer choice. The supply chain have become more integrated with customers looking for end-to-end systems that result in heightened levels of efficiency.

“We at CHEP, work with manufactures, suppliers and retailers, so we see all the movements in the supply chain from farm to the factory and from the shop floor to the front door. With our scale and density of our network, we are faster and more responsive to our customer’s changing needs,” says Stavros Kazakos, Country General Manager, CHEP India.

Adding value in terms of efficiency
As a pioneer of the sharing economy, value over cost is of prime importance for CHEP.

“Our broad array of equipment such as pallets, crates and containers etc., form the invisible backbone of the global supply chain. Our solutions along with these standard platforms are the value add that we offer to customers for transport efficiency, product tracking and managing operations onsite, to move more goods to more people, in more places.,” he said.

The company’s supply chain experts help identify, measure and eliminate inefficiencies and waste in customers’ supply chain to recover money they didn’t know was lost. Their knowledge and expertise combined with their standard supply chain platform, extensive network and solution offerings are the value that added over the cost of these platforms.

What’s new
With the fourth industrial revolution, the supply chain industry is also moving towards a more digitised, automated, agile and efficient operation. Today’s consumers, who use digital updates expect real-time information. The company is combining physical platforms with IoT technologies to go beyond traditional boundaries and make platforms more intelligent, generating data and providing real time analytics.

“We are taking meaningful steps towards identifying the role technology can play in improving the efficiency of our own operations as well as providing richer customer insights throughout the supply chain,” Kazakos says.

CHEP has created one of the world’s most sustainable share and reuse business model. This has caused a disruption across industries that spent capex on owning and managing their packaging material or technology to manage these. Over 10 years of operations, this model has been embraced and adopted by industry giants, enabling them to concentrate more on their core operations without worrying about their packaging management.

Such growth initiatives in India boost the ‘entrepreneurship’ across sectors and ease business environment to support ‘ease of doing business’. Availability of modern and facilitating infrastructure based on state-of-the-art technology with modern high-speed communication and integrated logistic arrangements are the key requirements.

“By strengthening the existing infrastructure and procuring value-adding innovative solution, requirements for infrastructure, communication and logistics can be met,” he says.

By strengthening existing infrastructure and procuring innovative solution, requirements for infrastructure, communication and logistics can be met.
Stavros Kazakos, Country General Manager, CHEP India