Construction and mining equipment manufacturer Telcon has been rechristened Tata Hitachi Construction Machinery Co. Ltd. In the joint venture, Hitachi Construction Machinery Co., Japan, holds 60 per cent stake while Tata Motors holds the remaining 40 per cent.
Telcon, originally a division of Tata Motors, has been in the forefront of the construction equipment business since the early 60’s. A technical collaboration with Hitachi Construction Machinery Limited (HCM), Japan started in 1984 for the manufacture of world-class hydraulic excavators in India. The construction equipment business was made an independent entity in 1999 and over the years HCM acquired 60 per cent stake in this entity.
The product range of the company addresses the critical infrastructure building activity in the country. Telcon’s equipment are present across diverse applications such as roads, power projects, irrigation works, urban infrastructure and agriculture applications. Telcon also caters to the mining and quarrying sector. Over the 50 years that the company has served these segments, Telcon has carved a niche in the construction equipment space.
According to the company, “The announcement of the new brand identity marks an important milestone in shaping the future trajectory of the company. The dynamic composite mark captures strength and vitality of two powerful brands – Tata and Hitachi.”
“The fusion of these powerful identities in the Tata Hitachi brand energises and revitalises the company’s continued quest to provide quality equipment with the latest technologies to the infrastructure and mining segments so vital to the nation’s progress,” the company said in a statement.