Volvo recognised as one of the Best Brands in 2021

Volvo CE has been pioneering skill development initiatives and has trained close to 3500 candidates with near 100 percent placements.

Volvo Construction Equipment has been recognised as one of the Best Brands in the year 2021 by ET. This Award ceremony recognises brands who have successfully manoeuvred the brand space with the aim of creating new bonds, plus reinforcing old ties. With an ever-dynamic surrounding,  most brands are challenged in ways they market to the public and establish brand momentum.  

Brand Communication 

Volvo CE India is always focussed, in equal measure, on building both infrastructures critical to the nation’s well-being, physical infrastructure and human infrastructure. As a pioneer in the construction equipment industry, the company have ushered in change drivers, machines that take overall performance and versatility a  notch up.  

Volvo CE has been pioneering skill development initiatives for the last two decades. They have partnered with infrastructure majors, to run training programs that cover operational and technical information about Volvo equipments including maintenance, best practices, safety, cabin control and application training.  To date, close to 3500 candidates have been trained with near 100 percent placement for pass-out candidates, turning them into ‘Masters of their own Destiny’. 

“Volvo as a brand needs no introduction, for old & new generation alike. We wish to make this bond stronger by investing in campaigns that have the capability of hitting the right notes. Our notable campaigns from this year like #200KaDum and Count On  Us underlined our promise of a better, safer & efficient tomorrow. These also focused  on appealing to a wider audience-set through the means of digital channels,” says, V Chandrasekhar, Head of Marketing of Volvo Construction Equipment India.

Brand Impact

Volvo CE overarching mission remains to help deliver projects, no matter how complex or challenging in scope or scale, on time and to the complete satisfaction of all stakeholders. Towards this, the company take a customised approach to every project, both in terms of machinery and manpower training. The results are clearly visible in a number of iconic infrastructure marvels – like the Zoji La  Pass, Purvanchal Expressway & the Polavaram Project – dotting the country’s vast landscape. 

Brand Future:

With a global strategic vision of 35 percent female employees by 2030, Volvo CE India has been working towards enhanced gender equality at work. Volvo  Construction Equipment is part of the ExcelHer Programme – which empowers ‘women on break’ to return to the regular workforce.  

RASTA (Resource center for Asphalt and Soil Training Academy) an educational center within the Volvo CE India’s factory grounds, has championed women empowerment in the construction industry. Women students from  RASTA have been successful in securing internships at premium institutes like the Indian Institute of Science (IISc), Indian Institute of Technology (IIT) and National Institute of  Technology (NIT).  

“At Volvo Construction Equipment, Innovation is at the core of everything we do. It’s our company mindset and our way of working. With over 180 years of innovation expertise, it is no wonder that we adopted Digi-creative ways to communicate our brand and product features.  I am so proud to see that this effort has been appreciated, as Volvo gets recognised as one of the best brands of India. My heartiest congratulations to other winners as well,” says Dimitrov Krishnan, Managing Director of Volvo Construction Equipment India.