“Construction Technique Business Area is growing at quite a good pace. And we expect to double our revenues in the next 4 years,” reveals Nitin Lall, General Manager, Atlas Copco Construction Technique

Atlas Copco is a dynamic organisation and is having a double-digit growth in spite of the economic downturn. Nitin Lall shares how Atlas Copco has maintained its growth curve upward.

Mr Lall, what’s your opinion on the market scenario?
India is having tons of potential and right now, policy paralysis is preventing our growth. I feel, today we are down but the next three to four decades would be great for India.

The construction technique business area of Atlas Copco India is growing at quite a good pace. At Excon, we have showcased the new visual identity for Dynapac. In the new design, the Atlas Copco logotype will be clearly visible on the products together with the Dynapac product name. The color scheme will change to yellow and grey, which is already used for construction tools, portable compressors and generators. The ambition is to form a strong uniform identity towards construction customers in all parts of the world. We are producing this equipment for the local market.

Road building as well as the mining sector are not doing well. How did you manage to get positive result?
We have worked hard. We have gained some market share and have also been able to penetrate new markets in 2013.

What is your market share in quarry equipment segment as well as mining segment?
Depends on which equipment we are talking of. In portable compressors, we are in a leadership position. When it comes to Hydraulic attachments, we are again the leader in the premium product category. For road equipment also, we are in the top three in the premium category. And of course, there are many avenues to grow more.

When it comes to Indian market, which sector gives you better revenue?
Portable energy solutions mainly portable compressors, gives us the better revenue in India.

What sort of long-term strategy you have for Indian market?
Over a period of next 4 years, we would like to double our revenues. In the present year, we have continued to grow, which is very good keeping in light the present market condition.

How do you plan to double your revenue when industry is not doing well?
Well, we are investing in India with both long as well as short term strategies. These investments are in terms of offering new products from our Indian manufacturing hubs, better territory management, increasing our dealer base and of course taking market shares. Atlas Copco has been in India since 1960, so we understand the market better.

What are the advantages that Indian market has?
The market has a very large potential to grow in the years ahead. Our entire network of roads needs to be built. We need to invest in various infrastructure projects like new expressways, ports, highways etc. Also, the country needs to put in a lot of focus into areas like education and health. Manufacturing sector needs attention and it would not be out of place to say that we should learn from best practices set up by our neighbours like China to see what we can adopt in India. Having said this, various issues dodging the country like land acquisition, clearance of projects on priority need immediate government attention. These are some very basic things which can bring the Indian economy back into shape very fast.