We trust each and every client and each client enjoys a credit limit specified in our system based on credit days and value.
  Linnhoff India Pvt Ltd is one of the leading names when it comes to concrete industries. One of the leading producers of asphalt mixing plant, the company is recognised as one of the oldest in the sector of construction industry. Speaking on the range of products offered by Linnhoff, the company’s Managing Director Ashok Tanna said, “We offer a wide range road construction equipment, right from concrete batching plants ranging from 90 cubic metre per hour to 200 cubic metre per hour to our newly launched Guntert and Zimmerman concrete slipform pavers, texture cure machine and canal lining equipment.”

Why Linnhoff?
Tanna feels that in India it is  the after sales that runs the market. He says, “It’s never the product that runs the market. So, the after-sale plays a very critical role to have a successful business. Our main mission is to strengthen our after sales to the point where the customer is 100 per cent satisfied with the product and also with the company.”

He further explains, “We want to make our customer feel ‘WOW’ about the product. This ‘WOW’ factor comes from excellent quality, aesthetic, lower operational cost and after-sales service. Furthermore Linnhoff has introduced a research division which actively focuses on improvement and sourcing components that enhance the performance of the equipment. Once the R&D team approves after its initial testing then these changes are implemented across product lines.”

Procurement and payment concerns
Choosing the right vendor plays an important role for product performance says Tanna. In context with Linnhoff, he says, “These norms are set out by the group worldwide and followed in TOTO, The vendors are common to all the Group companies and play a vital part in support of JIT and value supply chain management which lead to quick ramp up whenever needed.”

Giving an idea about the payment concerns that the company follows when it comes to dealing with clients, Tanna observes trust is the main factor. He says, “We trust each and every client and each client enjoys a credit limit specified in our system based on credit days and value. In most cases the period and value is derived based on client credentials and is a evolved procedure followed by the company over the years. The business being cyclic at times can lead to delays but the system automatically bring us back to desired levels in time. Clients having good track records enjoy higher days versus the ones who don’t.”

Crossing hurdles
While handling projects, one never knows when can a adversary strike.  Linnhoff focuses on the after sales to the point where the customer is 100 per cent satisfied with the product and also with the company. Tanna says, “We at Linnhoff continue to achieve that with our rich and skilled design and after sales service team. Not many months ago, one of our esteemed clients preferred us among the rests for one of their major road construction projects in Pune.”

He adds, “MSD 2000, our bestselling asphalt batching plant was rolled out and commissioned on site. It was running hassle free until our client demanded extreme customisation at a short notice. This is when our design and after sales service team stepped in and aced the job. Undeterred, they accepted the challenge and designed a coarse sand separator system in the MSD 2000. Installing a screw conveyor along with necessary ducting to make coarse sand available in the mix, we successfully met our client’s demand in a week’s time with 100 per cent client satisfaction.”