“Excellence isn’t a trait; it’s a habit cultivated daily in our work.”

Colorshine Coated Pvt Ltd has experienced remarkable growth since its founding in 2016. Could you share the key milestones of this journey?
Certainly. When we launched in 2016 with our color coating line in Gudur, Andhra Pradesh, we started with a capacity of 1,80,000 tons. By 2023-24, we’ve doubled that with the addition of a state-of-the-art CRM complex, increasing our production to 3,60,000 tons. This expansion also diversified our product offerings, including HRPO, CRFH, and Al-Zn coils, alongside color-coated products. Our success is rooted in a clear vision—delivering quality while adapting to industry demands.

What strategic plans does Colorshine have for its growth and expansion in the coming years?
By 2030, Colorshine’s target is to reach 1 million tons of production capacity. To achieve this, we have two pivotal expansion projects in the pipeline. The first is a new plant in Nagpur, expected to be operational by 2027, and the second will be in the eastern region by 2030. Each of these plants will add 0.35 million tons to our capacity, bringing us closer to our goal. These expansions go beyond merely increasing production—they are part of our broader strategy to establish Colorshine as the preferred coated steel manufacturer in India. As demand for high-quality, diverse steel products rises, we are committed to staying ahead of industry trends and enhancing our competitive advantage.

Colorshine has clearly evolved rapidly since its inception. What specific challenges did you face during this growth, and how did you overcome them?
The biggest challenge for us was establishing a fully integrated coated steel plant from scratch. It required tremendous effort in terms of capital investment, technology adoption, and setting up a skilled workforce. However, through meticulous planning and our commitment to quality and integrity, we overcame these hurdles. Our growth is deeply rooted in our four core value of  Integrity, Commitment, Quality, and Speed. For us, integrity means consistently upholding the highest ethical standards in every decision we make. Our commitment is reflected in our dedication to delivering value to all stakeholders and taking full responsibility for every action. We never compromise on quality—each product we create embodies our unwavering pursuit of excellence. Speed is crucial in today’s dynamic market—acting quickly and efficiently keeps us ahead of the curve. These values collectively drive our progress and form the foundation of Colorshine’s long-term success.

With sustainability becoming a key focus across industries, what green initiatives is Colorshine implementing to contribute to a more environmentally friendly steel sector?
Sustainability is at the core of our operations. We’ve made significant strides, including achieving zero liquid discharge, which reflects our strong commitment to environmental responsibility. Additionally, as part of our CSR efforts, we’ve undertaken tree plantation initiatives to actively reduce our carbon footprint. We’re also in the process of securing the Carbon Border Adjustment Mechanism to align with global sustainability standards. For us, sustainability goes beyond being a buzzword—it’s about future-proofing Colorshine while ensuring we remain accountable to the planet and its resources.


How important is human resource to Colorshine, and how are you planning to nurture talent within the company?
Our people are the backbone of our success. No matter how advanced our technology or how ambitious our goals, without the dedication and talent of our team, none of it would be possible. We’re committed to nurturing this talent through ongoing training, mentoring, and fostering an environment that promotes holistic career growth. We have structured training programs to enhance technical skills, and each employee is encouraged to take part in leadership mentoring initiatives. Our goal is to empower our workforce not just with the tools they need to succeed in their current roles but also to help them grow into the leaders of tomorrow. It’s about building a culture where every individual feels valued and supported in their career journey.

As the Indian construction and roofing sector continues to evolve, what specific innovations or solutions is Colorshine focusing on to meet the unique demands of this market?
The Indian construction industry is on the cusp of significant transformation, driven by urbanisation, infrastructure development, and the push towards sustainability. Over the next few years, I expect to see a growing demand for eco-friendly and energy-efficient solutions. Colorshine is positioned to be at the forefront of this shift by continuously innovating our product lines and integrating sustainable practices into our manufacturing processes. We’re also focused on expanding our reach across India, ensuring that our products play a vital role in the country’s infrastructure development.

With the global steel industry evolving rapidly, what are Colorshine’s plans for positioning itself in the international market over the next decade?
In the next decade, Colorshine plans to solidify its presence in the global coated steel market by executing a twofold strategy. First, we’re increasing our production capacity with new plants in India, which will enable us to scale exports and cater to emerging markets worldwide. Second, we’re focused on expanding our global footprint by entering new countries, aiming to diversify our export portfolio and meet international standards. Additionally, we’re investing in sustainable technologies and aligning with global frameworks like the Carbon Border Adjustment Mechanism to ensure our products are not only high quality but environmentally responsible, making us competitive on the world stage. By combining technological innovation with sustainability initiatives and a customer-first approach, I’m confident that Colorshine will grow and lead the way in reshaping the coated steel industry.

Can you elaborate on the different retail brands under Colorshine and what unique value each one brings to the market?
We have strategically developed a range of retail brands to cater to diverse customer needs while maintaining our unwavering commitment to quality.

Colorshine Signature represents supreme excellence, offering a premium product with a 15-year warranty.  Colorshine Signature is  designed for those seeking the highest quality and performance in color-coded steel, making it perfect for commercial, industrial, and residential projects.

Colorshine Spectrum embodies enduring excellence, backed by a 9-year warranty. It delivers exceptional durability and aesthetic appeal, making it an excellent choice for various applications where the strength and resilience of color-coated coils are essential.

Colorshine Partham offers affordable excellence, ensuring that quality isn’t sacrificed for price. It features 100 percent quality materials and a best-in-class four-coat paint system, delivering exceptional value for money while ensuring long-lasting performance.

Colorshine Metalume represents our premium bare Al-Zn coils. Renowned for its superior corrosion resistance and superior durability, Metalume coils are ideal for wide range of applications, including roofing and solar module mounting structure. The versatility and durability make  Colorshine Metalume a preferred choice for varied applications.

Together, these brands reflect our commitment to providing exceptional products across a range of options, enabling us to fulfill the needs of a diverse customer base while maintaining our high standards of quality.

Why should builders and architects choose Colorshine’s color-coated steel coils for their projects, particularly in terms of durability and design versatility?
Colorshine’s color-coated steel coils are an excellent choice for builders and architects, as it offers unmatched durability and design variety. Our products are built to withstand harsh weather conditions and resist corrosion, ensuring a long lifespan. In addition to a broad selection of premium colors, we provide unique finishes, such as printed steel and wrinkle-finish steel, suitable for various interior and exterior applications. This combination of strength and aesthetic flexibility positions our color-coated coils as the perfect solution for creating visually appealing and long-lasting structures.

For more information, visit: https://colorshine.in/