Daimler India and iQuippo ally to revolutionise pre-owned CV market

This alliance is set to redefine the resale experience for BharatBenz commercial vehicle customers, leveraging iQuippo’s robust digital marketplace to ensure optimal resale value and a seamless exchange process.

Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the subsidiary of Daimler Truck AG, announced a strategic partnership with iQuippo to offer digitalised solutions for customers of pre-owned BharatBenz commercial vehicles. iQuippo is India’s leading physical and digital marketplace for preowned vehicle sales with evaluation and funding options. This collaboration will provide value-added support to BharatBenz customers to exchange their used vehicles with lesser turnaround time, gain a better resale value and enjoy hassle-free processes.

Through this partnership, BharatBenz is looking at harnessing iQuippo’s physical and digital expertise, ensuring customers receive clear and trustworthy data, along with a comprehensive suite of tools and resources essential for making well-informed decisions throughout the entire lifespan of their commercial vehicles.

Sreeram Venkateswaran, President and Chief Business Officer, Domestic Sales and Customer Service, Daimler India Commercial Vehicles, said, “Our pre-owned business initiatives, BharatBenz Exchange and BharatBenz Certified, which offer customers new truck exchange and pre-owned truck purchase, respectively, account for 15 percent of our overall sales per year. In addition to new truck and bus sales, our pre-owned business initiatives are significant for our operations and allow aspiring customers to own safe and reliable BharatBenz commercial vehicles throughout their lifecycle. To digitalise our pre-owned truck business and make it more easily accessible, offer more value-added services and simplify procedures, we have partnered with iQuippo to digitalise the business experience for our customers. We are confident that our partnership with iQuippo’s proven digital tools will ensure BharatBenz is an easy reach for aspiring customers.”

Speaking on the development, Somnath Bhattacharjee, Executive Director, iQuippo Services Limited, stated, “We are delighted to host India’s most reputed CV brand, BharatBenz, on our platform. Our digital platform is tried and tested by many brands in the construction equipment industry, and their customers have benefitted from what we offer. We look forward to providing a seamless digital experience that adds value to the lifecycle of BharatBenz trucks renowned for their durability, safety, comfort and total cost of ownership. “

iQuippo, India’s premier physical and digital marketplace for construction equipment businesses, offers its clients a range of unique features and benefits. With comprehensive evaluation and funding options, iQuippo simplifies and streamlines the process of selling and buying preowned commercial vehicles. Their expertise in digital solutions aligns perfectly with BharatBenz’s commitment to innovation and customer-centricity.

BharatBenz’s highly durable trucks are a lucrative business proposition for customers who wish to buy pre-owned trucks. Nearly 2000 BharatBenz trucks have been driven for over a million kilometres each and still serve customers across India. This kind of durability and reliability is built into the engineering and design of BharatBenz trucks before they are retailed, thereby becoming an aspiration for a section of customers who would prefer adding pre-owned BharatBenz trucks to their fleets. To enable this, DICV introduced the BharatBenz Exchange programme in 2020 to offer a credible opportunity to Indian customers to buy a BharatBenz in exchange for any other used truck. BharatBenz Certified was a subsequent programme introduced in 2022 and offers aspiring customers pre-owned and refurbished BharatBenz trucks.