Mr. Satin Sachdeva, the visionary founder and current Secretary General of CERA, has revolutionized the industry with his modern ideas, leadership skills, and foresight. With almost three decades of success, he has played a crucial role in building infrastructure and generating employment in the nation. Sachdeva, a pioneer in organizing the equipment rental industry, emphasizes the industry’s contribution to India’s progress and advocates for global collaboration among manufacturers, financers, and construction companies. As an automobile engineer turned entrepreneur, Sachdeva’s passion for construction equipment and earthmoving machines led him to establish Equipment Planet, a premier rental company that also trades construction equipment. He serves as the Managing Director & CEO of the company, showcasing his commitment to the industry’s growth.

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