GS Caltex India, a 100 per cent owned subsidiary of GS Caltex Corporation, South Korea, has signed on cricketer Shikhar Dhawan as brand ambassador, in a move to establish itself as a major player in the premium lubricants category in the country.

As part of the association, Shikhar Dhawan will be the face of GS Caltex India for the company’s premium lubricants range and new business initiatives.

“It’s a perfect match in more ways than one, especially since both Shikhar and GS Caltex are Smart Performers and setting new benchmarks in their respective fields,” says Rajesh Nagar, MD & CEO, GS Caltex India Pvt. Ltd.

GS Caltex stands for smart technology, premium quality and smart performance – qualities that are embodied by Shikhar on the cricket field. He is an aggressive and flamboyant player, and his success as a cricketer in both the international and domestic circuits mirror the qualities of our performance-oriented product offerings.”According to K Madhu Mohan, GM-Marketing, GS Caltex India Pvt. Ltd, Shikhar’s joining is a great way to increase significant brand consideration by establishing superior-performance and premium quality of our lubricants. We believe he personifies our core value proposition of Smart Technology for Smart Performance.

GS Caltex India is currently doing business in high quality premium lubricants manufactured from its own Group II plus base oils imported from its Yeosu Refinery, South Korea. The company has also expanded into other businesses like polymers, polypropylene and petrochemicals. The company has a range of high-quality finished lubricants and supplies to large businesses including major global OEMs.

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