JSW Cement entered into a joint venture with Australia
company Wagner’s Group to promote the concept and usage of Earth Friendly
Concrete (EFC) in India.

“EFC is a geo-polymer based environmental friendly
product. The use of EFC will erase the demand of Portland cement which is
responsible for high CO2 emission,” the company claims. It adds, “EFC concrete
is cement free concrete, having unique value proposition that utilises
industrial by products like slag and fly ash. EFC looks into resource
conservation, energy savings and offers customers unique durability performance
along with highest level of sustainability.”

Speaking on the occasion Parth Jindal, Managing
Director, JSW Cement said,” We are pleased to announce our JV with Wagner
Group, the only company in the world to commercially produce EFC on a very
large scale. With this merger, we hope to expand our horizons in the industry
and bring in growth and greater heights to the expansion of our company.”

JSW will hold 74 per cent stake in the JV while
Wagner’s Group will hold the remaining 26 per cent in the venture. The JV is
expected to be operational by January 2017.