“Liugong India is destined to revolutionise the construction equipment business in India,” – Rohit Punjabi, Assistant Director – Strategy and Marketing Dept., Liugong IndiaAs India is an emerging market, everyone is vying to capture the untapped market. This is an encouraging scenario where the customers as well as the manufacturers will benefit. Rohit Punjabi talks about construction equipment market and Liugong’s goal in near future.Being a developing country, India has a huge potential in terms of infrastructure development. So where do you see earthmoving equipment market in India in coming years?Overall infrastructure development is a key building block of Indian economic growth story. Apart from China, India is the only shining star among developed and developing economies, where the scale of investment in infrastructure development has been rising steadily. We firmly believe that this growth bandwagon will continue its march in coming times. As far as CE demand is concerned, we estimate that it will grow at a decent pace of 10-15 per cent for the next 2-3 years. However, the product-wise share in the total industry might change as there is increasing shift toward high-capacity machinery like excavators and wheel loaders. Our R&D cell is continuously striving to design new add-ons for our existing products, and we are quite confident about the relevance of these new features to our customers. We are working hard to ramp up our distribution network and bring it to world-class level in terms of after-sale support to our esteemed customers. At the same time, we are also in process of adding new products in our wheel loader segment.What kind of competition you face in this market?As India is an emerging market, everyone is vying to capture the untapped market. With huge growth potential, healthy competition among the manufacturers offer multiple product options to customers. This is an encouraging scenario where the customers as well as the manufacturers will benefit and will constantly focus upon increasing efficiency and introducing technology which will save cost and environment.What are the different types of earthmoving equipment you offer and their specialities?Liugong India Pvt. Ltd. is destined to revolutionise the construction equipment business in India. With its cutting-edge technology, creative wisdom, positive thinking and unwavering drive, it aims to be the market leader in terms of customer delight and market share. Liugong in India has a wide range of crawler excavator in 6-36 tonnes and wheel loader from 1-8 tonnes to suit every requirement and application like irrigation, road construction, mining or any other infrastructure development activities We provide cost-effective solutions to customers through our cutting-edge technology coupled with quality machines working at optimum deliverables.What kind of innovations are you making in your product?Liugong always adopts the new technology and meet the global standards, particularly in emissions. Latest environment-focussed technology and a very distinct fuel-saving advantage are the key innovators. We were the first company in India to introduce the BS-III compliant engines in our wheel loaders in India. The customers felt the clear advantage of these products over others, and we supported our customers with a very responsive dealer network across the country.What is your market share currently? Are you expecting any increase in the same?Liugong started operations in India as a construction equipment manufacturer and has progressively expanded such that now all Liugong segments are represented in India with an increasing number of product lines from each segment, meeting Indian market needs. In terms of our market share plan in near future, we would certainly aim for leadership in the category that we operate.