BKT’s unwavering dedication to quality, as expressed in strict standards and a continual improvement mentality throughout the organisation, has been critical to its success.

In this insightful interview, explore the strategies and enduring values that have propelled BKT Tires to the pinnacle of achievement in a dynamic and fiercely competitive market.

What are the key strategic pillars and values that have enabled BKT to maintain a competitive edge and enduring relevance in the OTR industry?

BKT Tires has maintained its strong presence and relevance in the ever-changing and competitive off-highway tire industry through a combination of strategic approaches and fundamental beliefs. The brand’s unwavering dedication to quality, expressed in strict standards and a continual improvement mentality throughout the organisation, has been critical to its success.

A key factor in BKT’s long-term success is innovation. To keep up its position as the industry leader, we continuously invest in research and development, producing state-of-the-art tire solutions that can be tailored to meet changing market demands. BKT’s customer-focused philosophy is what makes it stand out. The organisation creates value for its clients by actively interacting with them and customising solutions to suit their needs.

A strong distribution network, which guarantees global accessibility and dependable product delivery, further solidifies BKT’s global presence. Another essential component of the brand’s beliefs is sustainability, achieved through eco-friendly methods that minimise fuel use and environmental effects while keeping up with market trends.

Because of its long-term outlook, BKT can foresee market developments and proactively alter its strategies and offerings. BKT’s tire solutions are improved through partnerships with OEMs and industry stakeholders to fulfil the requirements of contemporary machinery and applications.

BKT’s unwavering commitment to quality, a culture of innovation, a strong customer-centric focus, global accessibility, sustainability practices, forward-thinking strategies, and collaborative partnerships have contributed to the company’s enduring resilience and competitiveness in the dynamic and competitive off-highway tire market. These values have been critical in maintaining BKT’s industry strength and relevance.

Can you elaborate on the unique features of rubber tracks and how they enhance the performance and durability of machinery in these sectors?

Rubber tracks tailored for compact track loaders in the Indian market enhance machinery performance and durability. They provide superior traction for stability in diverse terrains, ensuring longevity through robust construction. Low rolling resistance enhances fuel efficiency, aligning with sustainability goals while reducing vibration and noise, improving operator comfort, and increasing productivity. These features are vital for various sectors, offering improved performance and cost savings.

Can you share some insights into your approach to research and development and the latest innovations in OTR?

BKT Tires strongly emphasises research and development, striving for continuous innovation in off-highway tires. Recent innovations include environmentally friendly tires that reduce fuel consumption and minimise environmental impact.

How can the choice of tires reduce fuel consumption and overall operational costs on construction and infrastructure sites?

The choice of tires is pivotal in reducing fuel consumption and operational costs on construction and infrastructure sites. Opting for tires designed for improved fuel efficiency, with lower rolling resistance and advanced tread patterns, reduces the energy required to move equipment. This, in turn, cuts fuel consumption, decreases carbon emissions, and lowers operational costs. Additionally, durable tires with substantially longer lifespans minimise the frequency of replacements, further reducing maintenance expenses and downtime.

Emerging technologies, such as smart and sensor-equipped tires, are becoming available. How can these innovations benefit construction projects, and are there any challenges in adopting these technologies?

Construction projects can greatly benefit from emerging tire technologies like smart tires and tires with sensors. They provide up-to-the-minute information on tire pressure, temperature, and tread wear, which improves safety and effectiveness. The requirement for specialised tools and training, as well as the upfront expenditures of deployment, present difficulties. Furthermore, it is still difficult to guarantee data security and dependability in challenging construction contexts. Despite these difficulties, adopting these technologies is a worthy endeavour, given the potential benefits of safety, cost savings, and productivity.

Can you tell us about the company’s sustainable practices and how you’re working to develop eco-friendly tire solutions while maintaining high-performance standards?

As a global tire manufacturer, BKT is committed to sustainability, aligning with evolving industry demands. Our tire products prioritise eco-friendliness and high performance. We’ve made substantial progress by adopting sustainable materials and processes. Our partnership with Kultevat, Inc., a US corporation for producing TKS rubber (Russian dandelion), an alternate source of Natural rubber to traditional rubber tree plantation, furthers our commitment to sustainable raw materials in tire production.

BKT’s dedication to eco-friendliness extends to tire recycling, where we repurpose end-of-life tires, yielding valuable resources like reclaimed rubber, Crumb Rubber, and recovered carbon black. Also, granulated friction fabric made from scrap calendered fabric is used in the tires. These materials play key roles in reducing waste, conserving resources, and minimising the environmental footprint of tire manufacturing and disposal.

Our efforts showcase a commitment to sustainability and the circular economy, where materials are reused and repurposed, minimising waste and environmental impact. At BKT, we’re taking significant steps toward a more sustainable future and pioneering eco-friendly tire solutions that meet the industry’s evolving needs.

How do you see the future of the off-highway tire industry in India, and what role does BKT aim to play in its growth and development?

The future of the off-highway tire industry in India holds promising opportunities. With rapid urbanisation, infrastructure development, and increasing mechanisation in agriculture, the demand for high-quality off-highway tires is expected to surge. BKT aims to be a key player in this growth by providing innovative, sustainable, and tailored tire solutions. We will continue to invest in research and development, local collaborations, and expanding our distribution network. Our commitment to quality, sustainability, and customer-centricity positions us to meet the evolving needs of Indian customers and contribute to advancing the off-highway tire industry in India.

Spokesperson – Ashok P. Chhajer, General Manager – OE Sales, BKT Tires