Shalabh Chaturvedi shares insights on how CASE’s advanced telematics and service solutions transform the construction sector’s customer support and operational reliability.

The recent introduction of the Made-in-India Skid Steer Loader (SSL) is exciting. What inspired this initiative, and how do you foresee it impacting the domestic construction market?
Launching the Made-in-India Skid Steer Loader (SSL) marks a pivotal step toward strengthening the country’s manufacturing capabilities. This was driven by the increasing demand for compact, multi-functional machinery in urban construction and smaller infrastructure projects in the Indian market. By addressing the local market’s need for reliable, domestically produced equipment, the SSL is poised to reduce import dependence while offering multipurpose and cost-effective solutions. Its introduction is expected to enhance efficiency and manoeuvrability in the project, lower operational costs, reduce dependency on imported machines, and further the “Make in India” mission, driving growth in the domestic construction equipment sector.

In what ways are you leveraging technology, such as CASE SiteWatch, to optimise fleet management and improve customer support for your machinery?
CASE SiteWatch allows real-time tracking of machine performance, location, fuel consumption, and maintenance needs, providing detailed data for proactive decision-making. This not only helps our customers maximise equipment uptime and reduce operational costs but also enables better service intervention planning. We can offer remote diagnostics and predictive maintenance through telematics, improving machine longevity and minimising downtime, ultimately boosting overall customer satisfaction and operational efficiency.

To improve customer support for our machinery, we use CASE SiteWatch to offer a more proactive, responsive, and personalised service experience. The telematics system enables us to identify potential issues before they result in breakdowns. Our support team can troubleshoot remotely by accessing live data, reducing the need for on-site visits and accelerating the resolution process.

The system enhances customer engagement by providing insights into optimal machine usage, ensuring better maintenance scheduling and reducing unplanned downtime. It also facilitates predictive maintenance, allowing us to anticipate service needs and stock the necessary parts in advance, minimising delays. This level of data-driven support improves machine efficiency and strengthens customer relationships by offering tailored, reliable, and time-saving solutions, ultimately leading to higher customer satisfaction and loyalty.

The “NO LIMIT” Guarantee on CASE genuine parts reflects your commitment to quality. Can you elaborate on the testing processes and standards that ensure these parts meet the highest expectations?
The “NO LIMIT” Guarantee on CASE genuine parts underscores our continuous commitment to quality and performance. We adhere strictly to OEM plant and engineering specifications established during the product launch to ensure that these parts meet the highest expectations. This rigorous alignment with original design standards guarantees that every part sold in the aftermarket is engineered to provide optimal performance throughout the entire equipment lifecycle.

How do you tailor its service solutions, like CASE Care and CASE Protect, to meet the unique needs of Indian construction projects?
We tailor our service solutions, such as CASE Care and CASE Protect, to address the unique needs of Indian construction projects by customising service contracts based on customers’ specific requirements, including machine usage, application, and project needs. This flexibility allows us to offer cost-effective solutions that align with the local market’s financial constraints and operational demands.

Our service solutions include proactive monitoring and diagnosing machine health to ensure preventive maintenance, minimising downtime and maximising productivity. The availability of well-trained service engineers on-site, along with specialised support and dedicated tools, further enhances our ability to meet the distinct demands of Indian construction projects. With CASE Care, we prioritise timely service for all machine requirements, guaranteeing a response within 8 hours. This rapid support is essential for India’s diverse and demanding nature of construction projects. By emphasising proactive maintenance, genuine parts, and skilled technicians, our tailored service solutions help ensure that machines perform optimally, maintain higher resale value, and effectively meet the challenges specific to the local construction industry. Ultimately, our customised service solutions enhance efficiency, reliability, and productivity while reducing customer maintenance costs and downtime.

Can you elaborate on the key objectives of the LEAD 2.0 initiative and how it builds upon the successes of Phase 1?
The LEAD 2.0 initiative builds on the success of Phase 1 to further promote rural entrepreneurship and economic empowerment. It aims to reach 1,500 additional villages across states like Uttar Pradesh, Rajasthan, Haryana, Odisha, and Jharkhand. The program equips rural youth with essential skills in modern farming, sustainable agriculture, and rural industries like poultry, dairy, and beekeeping while focusing on road construction and irrigation infrastructure development. LEAD 2.0 addresses unemployment and reduces economic disparities by educating youth on income-generating opportunities. Mobile training centres ensure community involvement and accessibility. Building on Phase 1’s impact, which reached over 3,000 villages and 36,000 participants, LEAD 2.0 leverages lessons learned to foster balanced economic development and promote self-reliance in rural areas.

For more information, visit: https://www.casece.com/en/india