In the bustling arena of Excon 2023, Ashar Locker, a renowned player in crushing and screening solutions, unveiled its new brand identity, embracing a futuristic outlook. We had the privilege to sit down with Vasim Pradhan, the visionary leader steering Ashar Locker into a new era of pioneering solutions. Here are excerpts from the interview.

Ashar Locker has stood as a stalwart in the dynamic landscape of industrial solutions, navigating the ever-evolving currents with a keen eye on innovation and sustainability. At Excon 2023, this industry leader took centre stage to showcase products and unveil a redefined identity that signals a transformative journey into the future.

A visionary shift in identity

The unveiling of Ashar Locker’s new brand identity at Excon 2023 was not a mere cosmetic change but a profound shift in ethos and a commitment to a future-driven perspective. Vasim Pradhan shared insights into the significance of this pivotal moment.

He expressed, “Excon 2023 is a milestone for us. It’s not just about launching a new logo; it’s about embracing a futuristic outlook. It signifies a commitment to innovation and sustainability – two pillars at the core of our identity.”

The product lineup

One can only talk about Ashar Locker by delving into the cutting-edge products that define their portfolio. At Excon 2023, the company presented a comprehensive range spanning Wire mesh, Anti-clogging or Self-cleaning screens , Rubber, and Polyurethane screens. The focus, however, was not merely on the products themselves but on the infusion of cutting-edge technologies, particularly in the anti-clogging category.

“We believe in staying ahead of the curve. Our showcase at Excon 2023 was not just about displaying products but about presenting a vision of the future. We seamlessly integrated the latest global design criteria into the Indian Anti-clogging market, showcasing our adaptability and commitment to pushing technological boundaries,” explained Vasim Pradhan.

Ashar Locker

Addressing key industry focus areas

As the construction industry pivots towards globalisation, sustainability, technology, and decomposition, Ashar Locker is ready to address these key areas strategically.

“Sustainability and efficacy are non-negotiable for us,” Vasim Pradhan emphasised. “Our dedication to sustainability goes beyond rhetoric. For instance, we have developed a specialised polyurethane that prioritises environmental consciousness and ensures the health and safety of our workforce. It’s a tangible manifestation of our commitment to innovation and sustainability.”

Moreover, he shed light on the evolving dynamics within the company, stating, “The societal shift towards inclusivity is palpable. Women play pivotal roles in our back-end and front-sales teams, dispelling archaic notions of a male-dominant industry.”

Navigating regulatory landscapes

The conversation steered towards the regulatory landscape, focusing on the challenges posed by raw material availability and pricing. Vasim Pradhan highlighted the need for a more proactive governmental role in stabilising these crucial elements.

“Regulations provide a foundation, but there’s room for improvement,” he stated. “The volatility in steel prices during the COVID era posed challenges, nearly doubling at one point. We advocate for a regulatory body to manage and stabilise raw material prices effectively. It’s not just about complying with regulations; it’s about fostering an environment conducive to sustainable growth.'”

Pioneering the future

A significant revelation emerged as Vasim Pradhan hinted at a groundbreaking product set to redefine industry norms soon. Ashar Locker, known for introducing Anti-clogging screens, is on the brink of launching a product that integrates artificial intelligence into its development process.

He said, “By the next Excon, we plan to launch a product that will change the game. Our R&D team is leveraging AI to develop a screening solution that goes beyond traditional practices. We’re not just adapting to the future but shaping it.”

A glimpse into tomorrow

Ashar Locker’s commitment to steering away from harmful practices, embracing inclusivity, and leveraging technology for groundbreaking solutions positions them at the forefront of the industrial solutions landscape. As we look towards the future, Ashar Locker stands as a beacon, illuminating the path toward a more sustainable, technologically advanced, and inclusive tomorrow. Expo 2023 was not just an event; it was a chapter in the saga of Ashar Locker’s evolution, and the story is far from over.

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