Sanjay Saxena, Chief Operating Officer—of Sales, Marketing and Customer Support at Sany Heavy Industry India, explains how his company drives innovation, sustainability, and customer-centric solutions in this exclusive interview. With a strong focus on electric machinery and future-ready technology, the company is positioned to lead the heavy machinery market into a new era of growth.

Congratulations on your new product launch at Bauma India. Can you tell us more about the new products you’ve introduced at the exhibition?
We are excited about the new launches in India. We operate in about eight verticals, and here at Bauma, we focus on six of them.

Starting with the excavators, we have launched two new series with significant technical upgrades — the 12 Pro and Jenny series. Both represent a leap forward in terms of performance and efficiency. Some models are displayed at the exhibition, while others will be launched shortly.

In the Earthmoving segment, we introduce a motor grader with 140 horsepower, designed to offer improved performance and handling. We are unveiling our largest model, the SH500, for the piling rig and diaphragm wall applications. This machine is a game-changer for large-scale projects requiring extensive diaphragm work.

We are also introducing a new range of aerial work platforms. Three of these machines are on display here. Another key highlight is our new milling machine, incorporating the latest technology to improve productivity and precision. Additionally, we have launched two electric machines—a port electric tractor and the other an electric dump truck, which are critical steps in our journey toward sustainability.

How do these new products align with the industry’s growing focus on sustainability?
Sustainability is our major priority, and our new product lineup reflects that. Our electric machines, in particular, demonstrate our commitment to a more sustainable future. For example, one of the electric machines we have launched is for the port segment, and the other is geared toward the mining sector. Both contribute to lowering the environmental footprint of operations in these industries.

In addition to electric equipment, we are also addressing emissions. All the machinery on display here at Bauma complies with the latest emission standards set by the government. This ensures that it not only performs efficiently but also contributes to reducing harmful emissions. By incorporating cleaner technologies, we’re helping create a more sustainable environment across multiple industries.

You’re also active in the equipment rental segment. How do you see this market evolving, particularly in India?
The equipment rental market is evolving very quickly in India. It has always been a strong segment, but it’s gaining even more traction as industries grow. With modern equipment’s increasing size and complexity, purchasing such machines can be a significant investment for many businesses.

As a result, rental services are becoming a more attractive option for end-users who may not want to commit to full ownership. Renting provides flexibility, reduces upfront costs, and allows companies to access the latest technology without a long-term financial burden. This trend will continue to expand across various sectors, especially in construction, mining, and infrastructure development. The rental market has a bright future, and we are positioning ourselves to meet that demand.

Can you give us a glimpse of what’s in the pipeline? What can we expect from your R&D efforts?
We are highly focused on developing more electric machinery. Our R&D team is dedicating a significant amount of resources to advancing electric solutions, as we see this as the future of our industry. Electric machines not only offer a greener alternative but also have the potential to deliver better operational efficiency in many use cases.

We’ve made great strides with the electric machines we’ve launched, but this is just the beginning. We are committed to expanding our portfolio of electric equipment, and you can expect to see more innovation in this space soon. Our R&D is also looking into integrating smart technologies, enhancing machine automation, and optimising fuel efficiency across our product line.

For more information, visit: https://www.sany.in/