Viraat is shaping the future landscape of roofing technologies with a steadfast commitment to innovation and excellence. This interview examines this forward-thinking approach and explores the cutting-edge advancements that are set to redefine the very essence of roofing.

What methods do you employ to achieve exceptional efficiency and quality standards?

At Viraat Industries, we are at the forefront of roofing innovation. Our utilisation of cutting-edge technologies, such as sandwich panels and continuous production lines, sets us apart. These advancements and fully automated processes ensure unparalleled efficiency and quality in our roofing products. Our unwavering commitment to promised thickness, timely delivery, and excellence sets us apart from competitors. Whether clients require rapid two-day delivery or long-term partnerships, we prioritise fulfilling their needs with unmatched quality and reliability.

Our focus on sandwich panels and continuous production lines enables us to offer roofing solutions with standard widths and customisable lengths of up to 50 feet. This meets and exceeds industry standards, providing clients with versatile options tailored to their needs.

Our continuous production lines eliminate overlaps, ensuring seamless, durable, cost-effective roofing solutions. By prioritising quality and client satisfaction, we instil confidence in our customers, knowing they’re receiving top-notch products that meet their expectations.

What drove the creation of Puf Sandwich Panels and how do they revolutionise roofing solutions?

Our commitment to innovation and addressing market needs fueled the development of our Puf sandwich Panels. These panels offer superior temperature control and soundproofing capabilities, setting a new standard for roofing solutions. Their versatility allows us to cater to various clients, from hotels and NGOs to schools and universities.

What are the key factors behind the efficiency and quality of your manufacturing processes?

Our manufacturing facilities span over 75,000 square feet and are equipped with state-of-the-art technology to ensure efficiency and quality. We’ve substantially invested in expanding our production capacity and capabilities, reflecting our dedication to innovation and growth.

Our workforce comprises over 100 dedicated employees, including skilled technicians and labourers. Each plays a crucial role in ensuring the quality and efficiency of our manufacturing processes, contributing to our continued success and growth.

We specialise in roofing solutions and cater to industrial and commercial projects. However, we’re continuously exploring new expansion opportunities, with plans to introduce innovative products and penetrate new markets soon.

Our direct sourcing of materials and efficient manufacturing processes enable us to offer competitive pricing without compromising quality. Additionally, our commitment to client satisfaction ensures we prioritise their needs and deliver exceptional value with every product.

What is Viraat Industries’ geographic presence in India, and how do you plan to expand further?

While our manufacturing hub remains in Tamil Nadu, we are strategically expanding our presence across India. With plans to establish new offices and distribution centres in key regions, we aim to enhance our reach and accessibility to clients nationwide.

Last year, our production volume exceeded 2 lakhs square meters per year, reflecting our continued growth and success. Moving forward, we plan to further scale up our operations by investing in technology, expanding our facilities, and optimising our processes.

How does Viraat Industries ensure the quality and longevity of its roofing products, particularly in the face of fluctuating market conditions?

Our stringent quality control measures and ongoing research and development efforts enable us to maintain the highest quality and durability standards in our roofing products. Additionally, our proactive approach to market fluctuations ensures that we adapt quickly to changing conditions while maintaining our commitment to excellence.

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