Sugandh Chhetri, Deputy General Manager, Marketing, Shakti Pumps (I) Ltd., shares how water pump industry is attracting talents with innovative technologies for best in pumping solutions
Water pump segment is one of the challenging businesses by its nature in India. Pump system is the essential mechanism to exploit water and makes its availability not only for basic needs but also for agricultural, industrial, and other applications. Pumps assume great significance in this context.
Rising demand of pumps and motorsWater pump industry, despite its undoubted significance, is still craving for attention from the government and people. Use of pump has been broadened these days raising the demand of pumps and motors for diverse applications. With varying needs and applications, pump industry is growing steadily and makes its presence by attracting talents with innovation in technologies for best in pumping solutions. Pumps and motors manufactured in India are competing with global brands, creating opportunities for export, and that is the reason Shakti Pumps has made its presence in more than 70 countries and still remains competitive with its global counterparts.
Edge over competitorsShakti Pumps has a long, varied range of product portfolio in terms of its capacity and applications. Today Shakti is fulfilling water needs of industries as well as millions of households. Its 100 per cent stainless steel submersible pumps are in high demand because of its durability, quality and performance. Shakti Pump’s open-well pumps (SHOS M Series) and mono-block pumps (SNB and SNK Series) are having an edge over its competitors due to its stainless steel body which gives better performance with low maintenance. Shakti pressure-booster pumps (SH Series) and vertical multistage centrifugal pumps (SCR Series) are highly recommended by experts for domestic and industrial use. Its self-priming pumps (CRP Series) are also a gem in its kitty because of its higher performance and reliability. SS Pumps are corrosion free and lightweight with low electricity consumption, saving 40 per cent electricity while ensuring higher discharge thanks to the best manufacturing processes and advanced technologies with global standards. Its upcoming products are SMTR pumps, vertical turbine pumps, and SOMB pumps. The new products are uniquely designed to ensure competitive advantage and value for money.
Features and applications • SMTR Pump: Reliability, unique cartridge seal design, mounted on top of tanks and simple installation. Applications are mainly machine tools operations like milling, turning, wire cutting, cooling lubricants for machine tools, condensate transfer, machine tool processing, filtering machine, industrial washing, cleaning, etc. • Vertical Turbine (VT) Pump: High efficiency, SS fabricated bowl and impeller, fabricated discharge head with flanged or threaded column, built-in alignment and simple piping for economic installation and easy maintenance. Major applications are cooling water, river water intake, industrial processes, utility water circulation, condenser water circulation, pipeline booster, boiler feed, irrigation, service water deep well, etc.  
 • SOMB Pump: Ultramodern design, superior quality material and best manufacturing processes ensuring for longer life, easy installation, higher efficiency and energy saving, and silent and smooth operation. Applications include rural and urban drain water installations, water supplies for high-rise structures, water circulating systems for lawns and gardens, drip irrigation, sprinkler system, industrial service water supply schemes, etc.
• Solar pumps: Its newly launched solar pumps are uniquely design to help in using solar energy even at remotest locations. To promote use of solar energy, central and state governments are offering heavy subsidies. With increasing awareness of the advantages of solar products and governmental benefits, Indian customers will definitely go for better solar pumping solutions.
Demand of water pumpsThere is always good demand for water pumps, but unorganised players create dent into the sales of branded products. Very soon, the rural India will be able identify the distinctive qualities of branded pumps compared to relatively cheaper unbranded local products. Local products are made of heavy, bulky cast iron which consumes higher energy than SS Pumps.
After-sales services As being a customer-centric organisation, Shakti offers best customers support services through its more than 150 service centres across the country, covering all major cities. It has dedicated, qualified technical team at each service centres to attend any customer service needs. These service centres are equipped with latest gadgets and tools for prompt, immediate solution.