Mahindra & Mahindra, a part of the $ 19 billion Mahindra Group, announced expansion of its existing range of backhoe loaders with the launch of its first higher horsepower variant – SX90 under the aegis of its established brand EarthMaster.

Speaking at Excon 2017, Vinod Sahay, CEO, Truck and Bus Division and Construction Equipment Division, Mahindra & Mahindra said, “In line with Mahindra’s vision to provide comprehensive range of products and services for our customers, we have entered into the higher horsepower backhoe loader segment with the launch of Mahindra EarthMaster SX90. This product has been designed and developed after an in-depth understanding of the needs of the contractor fraternity. Our aim is to provide them from comprehensive range of backhoe loaders to the industry and help them break-free from dated technology and thereby improve their productivity.”

He adds, “EarthMaster SX90 provides an opportunity for maximum equipment utilisation and delivers excellent quality output and thereby increased return on investments.”

Sachin Nijhawan, Vice President and Business Head, Construction Equipment Division, Mahindra & Mahindra, said, “The SX90 is a rugged and versatile backhoe which is set to deliver excellent output at the least cost of operations. It provides performance par excellence and is most suitable for construction, demolition, loading and excavation operations among others. It is also apt for multiple applications with a wide range of attachments available.”

Mahindra EarthMaster – The master of every job

According to Mahindra, with best-in-class hydraulic forces and durable transmission, the EarthMaster SX90 is truly versatile and the master of every job. It is powered by a 90 HP 4915-IA-CEV engine developed by Mahindra. The robust one-piece structure, extended banana boom and longer loader arm give the SX90 an unassailable advantage over its counterparts.

With a big spacious cabin that allows easy access and new ergonomically designed cluster for better accessibility, it provides for best in class operator comfort. Its backhoe end provides for quick excavation cycle time and higher digging forces leading to higher productivity.

The Mahindra EarthMaster range including SX90 has undergone rigorous testing in the harshest of terrains and for the toughest of applications. It is backed by Mahindra’s dealer sales and service network covering over 400 districts which has unparalleled reach across the country. It is equipped with apt technology that is affordable and coupled with unmatched quality, superior style, operator comfort and its innovative telematics technology, DiGiSENSE.

Apart from SX90, other models in the EarthMaster series displayed at Excon 2017 include standard variant VX which comes with joystick operation, SXL – the front-end loader with extended arm and the new concept DrillX – a unique solution for piling application. The product display was also accompanied by host of attachments which truly complement the equipment and make them versatile as well.

Major achievement at EXCON

The recently launched Mahindra RoadMaster G75 also got a lot of traction with the visitors at EXCON 2017. The category creating disruptive motor grader saw tremendous booking and the Mahindra Construction Equipment delivered the keys for their 100th and 125th motor grader RoadMaster G75 to the customers during EXCON 2017. Also, a single largest order of 5 motor graders was received at the exhibition where the total bookings of various Mahindra construction equipment crossed 50 mark for the first time in the history of its participation in the EXCON exhibition.

The EarthMaster and RoadMaster range are being manufactured at Mahindra’s state-of-the-art facility at Chakan, Pune.