Indian market is very cost sensitive

Cost effectiveness is most important for any organisation for survival and remain competitive through innovations and improvements
How is your range of construction equipment products unique in comparison with other players in the industry?
We are known in the industry for innovation and reliability of our products. Our mobile service van has unique feature of hydraulically driven generator which no other manufacturers offers. Our slope compactor roller is a unique concept itself and is developed as attachment to excavator for compaction of slopes where normal soil compactor roller cannot work. Our lighting masts are known for their performance and reliability. We also represent GF Gordini who manufacture a wide range of attachments for loaders and backhoe loaders and Indeco who manufacture rock breakers which have hydraulic thrust compared to gas thrust which most other manufacturers offer.

What strategies are enabling you to maintain cost competitiveness as cutting edge in present scenario?
Indian market is very cost sensitive market and cost effectiveness is most important for any organisation for survival. We also focus on controlling our cost to remain competitive through innovations and improvements in our processes.

Who are your key customers?
Our main customers are construction companies engaged in road construction and pipeline projects. We also have a good presence in mining sector and are leading suppliers in oil and gas sectors.

What is your expectation from the upcoming edition of Excon? Will you be displaying any new products?
We are hopeful that participation in EXCON 2019 will bring growth to our business by adding many new customers for our products. We are sure this will also strengthen and enhance our relationship with existing customers. We are planning to launch and showcase our new and improved version of diesel tanker. It has a unique three compartment design and the unit can be fitted at customer sites in few hours rather than calling the chassis to our plant. We are also showcasing for first time product from principals GF Gordini and Indico which are Italian manufacturers. We are confident that the products would be well appreciated and we are hopeful of generating good business for these.

What are your plans for the coming year?
We are launching new version of 2.4 KL diesel tanker and we are sure that it will be well received and accepted in the market. Presently we are focusing on existing product. We are also planning to launch big marketing campaign for products of our Italian partners. Our development team is working on number of new products and will come up with launch after satisfactory trails.

Sushil K Vasishat, Director, Ajashy Engineering Sales Pvt. Ltd.