The coming rains have brought a good news for the people looking for value for money construction equipment. In an effort to create excitement in the market, construction companies are rolling out new launches, upgrades, limited edition offers or even marketing and finance programmes. Usually June heralds the monsoon season in India, making buyers more conservative to buy machines. Hence to address this issue and to provide a best solution, Liugong, one of the leading manufacturer of the construction equipment, has rolled out monsoon scheme “monsoon magic” offer. The main motive behind this scheme is to provide more benefits to the customer during the monsoon as compared to any other season.
The scheme will provide special benefits to the customers like upto 60 days EMI holidays, tenure availability up to 4 years and much more. This monsoon scheme offer can be availed at all the Liugong dealers till 30th September 2013. The basic idea is to be more close to the customers and to ensure that each customer should get relief from the economic slowdown. The construction industry, which is battling the worst slowdown in a decade, has been trying new marketing efforts to kick start demand. Liugong officials this is part of the company’s monsoon strategy and is geared to push the equipment demand in the market.
According to Rohit Punjabi, Asst Director (Strategy development & marketing), Liugong India, “Consumers are always looking at some kind of incentive to purchase the machines. But it’s not just discounts but the entire package which attracts a customer. We launched this offer so that to benefit our clients by giving more value for their money.”