Michelin, the world’s leading sustainable mobility company, has become the first tyre brand in India’s passenger vehicle segment to be accredited with the Government of India’s newly introduced star labelling programme. 

Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres receiving 5 Star ratings is a true endorsement of Michelin’s commitment to providing the best of global sustainable technology and cutting-edge products to its Indian customers. Michelin recently became India’s first four-star brand. Michelin recently became India’s first brand to receive a four-star rating from the Bureau of Energy Efficiency (BEE) for its made-in-India commercial vehicle tyre, Michelin X® Multi Energy Z. 

Michelin Latitude Sport 3 is the third generation of Michelin’s latitude on-road SUV tyres. The tyres are specially designed to provide the best driving experience, fuel consumption, and grip on all types of terrain in the segment. The Michelin Pilot Sport 4 SUV tyre is a high-performance, premium SUV tyre designed to provide endless driving pleasure, exceptional longevity, outstanding braking performance, and dynamic handling.

 “At Michelin, we believe that for mobility to have a future, it must be increasingly eco-friendly, efficient, safe, and accessible,” said Manish Pandey, Commercial Director B2C for India Region. “After recently receiving India’s first 4-Star label for our commercial vehicle tyre, we are thrilled to be recognised once more with India’s first 5-Star rating for two of our most popular passenger car tyre lines in India.” 

For more details, visit, www.michelin.com