This article unravels Wirtgen India’s dual focus on technology and customer engagement, showcased at Excon. Explore how Wirtgen is innovating products and shaping market relevance and global dynamics.

With its ground-breaking and inventive methodology, Wirtgen makes ground-breaking waves in the road-building industry. Ramesh Palagiri, Managing Director & CEO of Wirtgen India, is leading this dynamic change. His deep understanding offers a window into the strategic development of the business, highlighting a dedication to sustainability, digital innovation, and international growth. Palagiri’s leadership is a lighthouse, announcing a big change in the road construction sector.

Embracing technology and customer engagement

Palagiri shared his enthusiasm for the return to Excon, noting a deliberate move to an indoor stall setup. The dual focus on a technology pavilion and a customer interface underscores the company’s commitment to showcasing advanced technologies while fostering meaningful connections with existing and prospective clients.

From innovations to market relevance

Rather than conventional product displays, the stall spotlighted technological advancements tailored to market needs. Palagiri emphasised their engagement with customers, highlighting innovations such as inline pave hot on hot asphalt paving and the groundbreaking 100 percent wrap recycling through the CR machine, affirming their dedication to sustainable practices.

A vision for climate-neutral road construction

Palagiri expounded on climate neutrality in road construction, a cornerstone of Wirtgen’s strategy. The company’s pivot towards sustainability and digitalisation includes leveraging an operational centre and facilitating seamless communication among machines involved in road construction. This innovative approach, launched globally in March, sets the stage for its introduction in India by July next year.

Plant expansion and export dynamics

Beyond technological prowess, Palagiri shed light on the company’s global footprint, notably the Pune plant, a pivotal hub exporting over 50% of production to nearly 95 countries. The unwavering commitment to this plant signifies their dedication to meeting domestic demands and catering to international markets.

Quality amidst speed

Assessing the current industry landscape, Palagiri applauded regulatory levels and infrastructure development speed. However, he advocated for a nuanced shift, emphasising the imperative for enhanced focus on the quality of infrastructure. This aligns with Wirtgen’s mission to create world-class, enduring infrastructure.

Staying ahead

Remaining at the vanguard of innovation and product development is a priority for Wirtgen. Palagiri highlighted the company’s technology leadership in building and rehabilitating machines. With a renewed emphasis on sustainability and digitalisation, the company is poised to unveil pioneering products and technologies seamlessly amalgamating these vital facets.

Next-gen solutions

Palagiri revealed tantalising insights into forthcoming innovations, notably the inline pave and the CR machine for complete in situ coal recycling in India. These cutting-edge solutions underscore Wirtgen’s commitment to pushing technological boundaries while advancing sustainability in the road construction domain.

Charting the path ahead

Ramesh Palagiri’s insights reveal Wirtgen India’s commitment to leading the charge in an industry where progress hinges on innovation, sustainability, and global reach. Their return to Excon signifies a presence and a relentless drive to shape the industry’s future. As they continue pioneering, their convergence of sustainability, digitalisation, and global expansion positions Wirtgen as a trendsetter driving the industry towards a more resilient and sustainable future in road construction.

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