Tijaria Polypipes – which believes in product, price, promotion and place – is making its name standout in HDPE pressure pipe segment. Vikas Jain Tijaria, Director of the company explains.
Tijaria is a revolutionary HDPE pressure pipe with built-in detectability feature designed to provide precise location of underground PE piping systems for water distribution. Tijaria carries a co-extruded HDPE encased copper wire along its entire length, which acts as a corrosion proof conductor. Tijaria provides complete detectability in use with multiple frequency locators.
The copper wire of the pipes at some accessible point like a manhole is physically connected to a transmitter that induces a select frequency signal in it. Detector attuned at the same frequency then gives the precise, inch by inch underground location of the pipe. Tijaria saves both time and labour during repair/maintenance and upgrade work and also prevents damage to other utilities.
Benefits of Tijaria HDPE searchable pipes• Gives quick and precise location of the underground piping system• Facilitates precise digging during maintenance and upgrade activity, thereby saving on time and labour and associated cost• Prevents damage to other utilities buried underground – avoiding penalties• Damage to own installation can be avoided by marking the line on the ground when others are digging• Tijaria detects up to a depth of 5 metres and is supplied in desired lengths of 6 to 12 metres• For sizes up to 110-mm coils of 100/200 metres or longer can be supplied• Each Tijaria pipe length is supplied with special jointing kit for joining of copper wire at pipe joints• Tijaria conventional PE pipes in sizes from 20 mm to 500 mm OD for HDPE in PE 63/80/100 grade from PN 2.5 to PN 16 rating• Identification of precise location of underground pipeline• `Avoid unnecessary digging in the dark, saves man power and avoid traffic problem• Accurate measurement of depth of laying• Identifies and records GPS co-ordinates• Preparation of precise as build drawing• Prevents unintentional cuts by third parties.
DetectabilityHDPE pipes will be detectable when buried underground by providing a copper wire, co-extruded or firmly secured by self-adhesive tapes along the entire length of pipe, duly ISI marked or any other equivalent method enabling measurement/detectability from the top of ground.
Copper wire will have PE (polyethylene) insulation, if laid separately and secured by self adhesive tape on the pipe. The insulation will be free from voids and strong enough to withstand mechanical and thermal stress of underground buried conditions. The thickness of the PE insulation wouldn’t less than 1.25 mm or more, if specified in the relevant BIS.
Tijaria detebtable polyethylene pipesOne of the vexing problems being faced by utilities worldwide with installation of underground polyethylene piping networks is “Traceability”.
Tijaria offers the fully detectable polyethylene pipe which provides inch-by-inch traceability of the underground piping networks. It also offers dept measurement and GPS co-ordinates features. Tijaria pipe carries a coextruded highly conductive copper wire, encased in HDPE web along the entire length, which is used to carry a signal from a transmitter that can be easily received by hand-held locator.
ColourThe colour of the pipe would be black.
Raw materialsThe materials used for the manufacturer of pipes will not constitute toxicity hazard, support microbial growth, give rise to unpleasant taste or odour, cloudiness or discoloration of water. Raw materials used to manufacture the HDPE pipes shall be 100 per cent virgin (PE 100/ PE 80 / PE 63), compounded or Natural black PE resin.
Reworked materialsNo addition of reworked/recycled material is permissible and use only 100 per cent virgin resin compound.
Workmanship/appearancePipes shall be free from all defect including indentations, delaminating, bubbles, pinholes, cracks, pits, blisters, foreign inclusions that due to their nature degree or extent detrimentally affect the strength and serviceability of the pipe.
The pipe will be as uniform as commercially practicable in colour opacity, density and other physical properties as per relevant IS norms or equivalent international norms. The inside surface of each pipe will be free of scouring, cavities, bulges, dents, ridges and other defects that result in a variation of inside diameter from that obtained on adjacent unaffected portions of the surface. The pipe ends will be cut clearly and square to the axis of the pipe. IS:4984/1995 will be followed for visual appearance.
Features and specifications• Manufactured from virgin pipe grade raw materials (PE63, PE80 and PE100)• Excellent corrosion and chemical resistance• High-flow characteristics• Lightweight• Easy to handle and transport• Excellent flexibility combined with strength• Good abrasion resistance• Smooth inner walls minimises frictional losses• Safe for potable water supply• Manufactured as per IS-4984/1995 standards in PE-63, PE-80 and PE-100 grades• Manufactured from 20 to 500 mm sizes at various pressure rating from 2.5 to16 kg/sq. cm. Up to 6 inches in straight lengths and coils. Higher sizes in standard and other straight lengths only.
Applications• Lift and gravity water supply systems• Micro and sprinkler irrigation systems• Sewerage pumping and effluent disposal systems• Column pipes for submersible pumps.
Sales and marketing strategiesA successful marketing strategy, finding opportunities to sell its products, i.e. HDPE searchable pipes, and connecting more effectively to current and prospective clients is a demanding job.
If the company wonders or tries to make its marketing efforts more efficient, it asks itself these questions:• Does it have a complete view of its clients and identified the best prospects based on this view?• Is its client information dispersed among email messages, documents and database?• Does its sales representatives have a process for following up on sales leads?
The information that follows highlights basic sales and marketing practices which can help us develop a marketing plan and sales process that works for its business.
Creating a marketing planA good marketing plan can shape the way Tijaria connects to its existing clients and attract new ones. It can also help the company determine the types of clients it should target, how to reach them and how to track the results so it learns what works to increase business. A successful marketing plan doesn’t have to be complex or lengthy, but should contain enough information to help the company establish, direct and co-ordinate its marketing efforts. To help Tijaria through the process, the company has identified some steps to follow. These encompass information gathering before it writes its marketing plan, the drafting of the plan itself, and updating the plan after it has created it.
Position its productsIts plan keeps in mind the four “P” of marketing: product, price, promotion and place. Its goal is to put the right product in front of the right customers at the right price and at the right time and place. A good way to get started is to answer some basic questions about its business.