Eicher aims to strengthen presence in African region

Eicher Trucks and Buses commemorated the long-standing association with the Africa region with its participation at the 14th edition CII- EXIM Bank Conclave on India Africa Project Partnership at Taj Diplomatic Enclave, New Delhi. The company plans to expand its market share and double its volumes over the next few years in the African market.

With a presence in 22 countries in Africa, Eicher already has a strong position in the continent. It has significantly expanded the distribution network with a focus to ensure sustainable growth and a progressive market share. Many prestigious institutions and multinational corporations including large FMCG players are Eicher customers today. It has also made major contributions with its buses for public transport and educational field and special applications for trucks in multiple regions. It now aims to establish a strong presence in the Northern part of Africa as well.

Eicher currently operates in Africa with a robust portfolio including light-duty trucks, heavy-duty haulage trucks and tippers and an exhaustive bus range. It is the only CV manufacturer to offer products providing vehicles in the basic segment as well as the value segment. The company offers business solutions for cargo movement, public transport needs, sanitation requirements and infrastructure sectors to provide holistic solutions for each market. The success of Eicher in catering to the demands of African customers is due to the fuel efficient, reliable and rugged products being offered in Africa in line with the terrain and user preferences.

S.S. Gill, Sr. Vice President and Head, International Business, VECV, said “With the commercial vehicle demand in Africa growing rapidly over the last few years, the African market is a big opportunity for Eicher. We are excited to display our diverse portfolio suited for needs of various African markets according to their business and government needs.”