JSW Cement enters Construction Chemicals business

The new Construction Chemicals range comprises Enduro Plast ready-mix plaster, Krysta Leakproof integral crystalline waterproofing compound and Duraflor floor hardener.

JSW Cement has entered the Construction Chemicals sector with the launch of a unique green product range in the category. The Construction Chemical category offers new opportunities for JSW Cement to combine innovation in Concrete Mix Products with Responsible Construction. The product range being rolled out by the company consumes less water during application. It replaces use of river sand during concreting with screen slag, thereby conserving natural resources and contributing to prevention of landslides, floods and air pollution. This makes JSW Cement’s construction chemical products, one of the most environment-friendly range currently available in the market. Currently, there exists a critical need in the market for consistent quality and regular supply of raw materials for making concrete. An unorganised market for the same also restricts the choice of credible supplies for contractors and individual home builders. All these issues are being addressed by JSW Cement’s Construction Chemicals products which offers consistent and credible quality and availability throughout the year, according to the company.

JSW Cement’s Construction Chemicals range comprises Enduro Plast ready-mix plaster, Krysta Leakproof integral crystalline waterproofing compound and Duraflor floor hardener. 

The Enduro Plast ready-mix plaster is a cementitious overlay product for vertical walls and ceilings to provide protection in construction structures from wear and tear caused by wind velocity, thermal fluctuation, gas and moisture ingress, water and chemical contact making it the perfect product for civil construction projects. Corrosion being the principal concern for any civil structure, the product performs to resist the moisture transfer to the steel reinforcement.

Krysta Leakproof is a capillary waterproofing compound for use in concrete and cementitious mortars in construction projects. JSW uses a reactive crystalline technology in blocking pores and voids in concrete by forming an impervious barrier to liquids. This helps in permanently blocking water permeability to protecting the concrete and steel reinforcement in construction. The product improves the stability of concrete as it’s a protection for both negative and positive side waterproofing.

Duraflor is a non-metallic, non-oxidising floor-hardener applied over fresh concrete to help protect flooring from erosion of surface. It also minimizes the transfer / ingress of oil and chemical spills into the floor structure. Its non-skid and anti-slip properties helps provide monolithic, high abrasion-resistant and high impact-resistant floors.

JSW Cement has established a 0.3-million-tonne manufacturing facility in Bellary in Karnataka to produce its construction chemical product range. It has begun the roll-out of these products and will cover key markets across Karnataka. With the exponential growth seen over the years in the Construction Chemicals category, JSW’s focus on dry-mix mortar market is expected to reach a contribution of 10 percent for JSW Cement’s consolidated revenues within the next 4-5 years, according to the company.

For more information contact: frederick.castro@jsw.in